Paddy Power Review

Paddy Power Overview

Paddy Power
Paddy Power
100% bonus up to £50
Rating: 9 / 10
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Basics

Site Name: Paddy Power
Software: OpenBet
Online Since: 2001
Bonus: 100% up to £50
Bonus Code:
US Players Accepted: No

Features

  • Up to £50 free bet for new customers
  • "Single Wallet" to use across all Paddy Power channels
  • Text and audio commentary on UK races
  • Dedicated racing form page
  • Tools such as multiples calculator, bet finder and sports results centre
  • Video blog previews of major events

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Cons

  • Support in English and Spanish only

Pros

  • Trusted online brand
  • Excellent football and horse racing coverage
  • Best price guarantee on horse racing
  • Money Back and "Justice Payout" offers
  • Lots of useful tools
  • A touch of Irish humour

Paddy Power

Paddy Power is Ireland’s largest bookmaker. It was founded in 1988 when three Irish bookmakers merged and as of February 2010, Paddy Power operated 356 retail outlets throughout Ireland, Northern Ireland and Great Britain.

Paddy Power went online in 2001 and is currently the third largest online bookmaker in Great Britain and Ireland. They are also the sixth largest online gaming business due to their Paddy Power Casino, Paddy Power Poker and Paddy Power Bingo websites.

Paddy Power is known to be an innovative company and ruffled a few feathers when they erected the world’s biggest “Hollywood” style sign at the Cheltenham Festival, then the Ryder Cup at Celtic Manor and then created a television campaign featuring the skills of blind footballers which became the most complained about advert of 2010.

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Betting Coverage

Paddy Power is aimed predominantly at punters who reside in the United Kingdom and Ireland. So, if football and British and Irish racing is your main betting interest, you will be well taken care of.

However, fans of other sports will not be disappointed as the website provides comprehensive coverage of a wide range of other popular sports and leagues around the world.

Paddy Power are known for their innovation when it comes to betting coverage, namely their “Money Back Specials”. For the Champions League Final in 2011, they asked customers to choose what such special they wanted and the overwhelming response was a “Barcelona to win in 90 minutes” option. This meant Paddy Power had to give back over three million euros to customers who bet on the match.

The bookmaker is also known for its “Justice Payouts” – refunding bets on Ireland to beat Wales in the Six Nations recently. Very few online bookmakers would take this stance.

Free Bets

New customers can qualify for a free bet worth up to £50.

After registering an account at Paddy Power place a single bet of at least £5 where the odds, or combined odds are 1/2 (1.5) or greater.

After the bet has been settled, Paddy Power will credit your account with a free bet of the same value, up to a maximum of £50.