Sportingbet Review

Sportingbet Overview

100% bonus up to £50
Rating: 9 / 10
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Site Name: Sportingbet
Software: Proprietary
Online Since: 1998
Bonus: 100% up to £50
Bonus Code:
US Players Accepted: No


  • Up to £100 free bet for new customers
  • Comprehensive statistics
  • Weekly Podcast



  • Slightly complicated free bet offer


  • Trusted UK brand
  • Huge depth of betting coverage
  • Ongoing podcast free bet offer
  • 24/7 support


Sportingbet was founded by Mark Blandford in 1997 who launched the bookmaker website in 1998. He went on to be voted AIM Entrepreneur of the Year in 2002.

Sportingbet has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day. It was awarded eGaming Review’s 2007 European Sportsbook of the Year.

You may recognise the Sportingbet logo due to shirt sponsorships of several football teams including Wolverhampton Wanderers of the Premier League,  Bulgarian football club Slavia Sofia and Steaua Bucuresti of Romania.

Betting Coverage

Unlike a number of other online bookmakers, Sportingbet is not focused mainly on UK and Irish betting markets.

If you are a fan of mainstream UK sports you are covered but you are equally catered for if you want to bet on European or American markets.

The depth of coverage for each event is excellent and in many cases you can enjoy dozens of betting markets enabling you to focus on specific areas you understand best.

You may also be interested to know you can use a single account to also play at Sportingbet Casino and Paradise Poker.

Free Bets

Sportingbet offers new customers a free bet worth up to a maximum of £50 as follows:

  • Make a minimum first deposit of £10 (or currency equivalent)
  • Qualifying bet must be placed within seven days of registration
  • Qualifying bet must be placed on any sportsbook market at odds of 1.5 or greater
  • Losing bets will be refunded as a free bet within 48 hours
  • Free bet bonus will be credited as winnings only, stake not returned

Sportingbet also offers a loyalty scheme whereby regular punters can earn up to a £2,000 bonus.

Finally, the Sportingbet weekly podcast is also worth listening to, not at least for the opportunity to win a £100 free bet. All you need to do is predict a winning bet for five weeks in a row. Listen to the podcast for all the details.