William Hill Review

William Hill Overview

William Hill
William Hill
100% bonus up to £25
Rating: 9 / 10
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Site Name: William Hill
Software: Playtech
Online Since: 1998
Bonus: 100% up to £25
Bonus Code: F25
US Players Accepted: No


  • 100% match bonus up to £25
  • Live video streaming
  • William Hill radio
  • Sports statistics channel
  • 24/7 support



  • No USA customers allowed


  • Trusted UK brand
  • Best odds guarantee on UK horse racing and greyhounds
  • Substantial selection of live streaming, particularly football
  • Tip advisor - see comments other users have placed on their bets
  • Ongoing free bets and promotions

William Hill

William Hill is one of the largest bookmakers in the UK. The company was founded in 1934 by William Hill at a time when gambling was illegal in the UK. Since then, its ownership has changed hands many times and it was listed on the London Stock Exchange in 2002.

William Hill is a worldwide operation and employs around 16,600 people in their offices situated in the UK, Republic of Ireland and Gibraltar and also in their 2,300 betting shops based in the UK. The company represents around 25 percent of the UK betting market and to give you an idea of the scale of their operation their betting ships process more than one million betting slips each day and took over 125,000 bets over the telephone for the 2007 Grand National.

In addition to its online sportsbook operations, you can also play at William Hill Casino, William Hill Poker and William Hill Bingo.

Betting Coverage

William Hill offers a wide coverage of sports betting but focuses on sports that appeal to the British and Irish markets, especially football and horse racing. The company is the official betting partner of the Scottish Premier League so you can expect detailed markets in this competition.

Where William Hill excels is its live streaming services. In addition to live coverage of horse racing, top tennis tournaments, international cricket and NRL rugby league, their football coverage is unparalleled. You can watch live coverage of every match taking place in Italy’s Serie A and Ligue One of France as well as selected matches from around the globe.

William Hill offers “best odds guaranteed” on all UK greyhounds and horse racing. All you need to do is take the price on offer and if the SP returns greater, you will be paid out at the bigger odds.

Free Bets

William Hill has made their free bet offer simple for new customers.

When you open a new account, enter the code F25 and deposit and bet up to £25 to be rewarded with another £25 in free bets!

Existing customers should keep their eyes peeled for further free bet offers, usually when a big event is taking place.